Search Engine Optimization Analyst

THE TEAM YOU WILL BE JOINING:

• Fully integrated healthcare services organization experiencing continued transformation, with over 15 locations across the Southeast
• Industry experiencing significant growth and consolidation; our client is at the forefront of this growth with several acquisitions and plans to expand on the horizon
• Tenured leadership team with the opportunity to work with some of the best in the industry

WHAT THEY OFFER YOU:

• Fast-paced environment in a quickly evolving industry
• Team-oriented work environment with investment in technology
• High visibility and collaboration with senior executives
• Opportunity to work through major projects impacting the organization
• Excellent compensation and benefits package

WHY THIS ROLE IS IMPORTANT:

• Responsible for SEO and SEM analytics including but not limited to web marketing, web analytics, content strategy planning, link building, and keyword strategy
• Will report into the marketing team’s digital experience group, but will work closely with the greater marketing, communications, and digital solutions teams
• Collaborate with digital and VoC teams on performance measurement tests and research initiatives and monitor SEO and CX platforms and tool sets (such as Google Search Console and Qualtrics XM)
• Analyzing and identifying gaps in website content, optimizing pages for improved search results, building links, and supervising content creation

THE BACKGROUND THAT FITS:

• Bachelor’s degree in marketing, communications, journalism, technology, business or related field
• 3+ years of experience with SEO, and quantitative and qualitative analysis activities
• Experience with SEO reporting platforms with a strong focus on Google Analytics and Business Intelligence
• Experience working with popular keyword tools (Google, SEMRush, etc)
• Experience working with CMS and building/administering content in CMS environments
• Desired: Knowledge of HTML/CSS and website administrations
• Google Search Console preferred