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McClatchy: Audience Growth Producer


This is a Full-time position in Raleigh, NC posted February 8, 2021.

McClatchy is hiring anpassionate about news and is knowledgeable about SEO concepts and managing social media accounts.McClatchy, a national leader in digital media,is growing rapidly in the digital space and delivering award-winning journalism in innovative ways.

We are experiencing the most transformative period in our history.Come Join McClatchy – a place where you have a voice and the ability to impact our future!Learn a little bit about us:Http://bit.Ly/This_Is_McClatchyThe strives to grow and diversify audiences across our region.

He/she/they will serve as the SME for growing audiences in a particular market.

The producer’s job is to maintain the flow of readers into our top funnel spot.

He/she/they should be data focused, ensuring our content is useful, attractive, and finds the widest audience possible.Key tasks include:* Collaborate with the Breaking News Team to daily execute the region’s breaking news strategy.* Build and manage content-focused social media campaigns that increase brand awareness.

The ideal candidate will write sharp, concise, clean social media copy while helping develop brand voice.

He/she/they should be prepared to coach newsrooms on best social media practices.* Identify key new audiences, devising and launching key tactics to establish and grow them.* Collaborate with the analytics team to craft key metrics reports, distributing to the newsrooms on a daily, weekly and monthly basis.

Producer should know how to utilize data and insights to formulate and execute plans to grow audiences and determine whom we should target.* Extend market’s reach to target audiences by building and maintaining relationships with third-party platforms, news aggregators, and syndication partners.* Educate newsrooms on SEO best practices, ensuring all breaking news stories are surfaced for potential readers through search.* Other digital audience growth duties as neededQualifications:* Passion for news* Proven ability to work with cross-functional teams.* Experience managing social media accounts and working knowledge of SEO concepts* A love for experimentation those who fear doing, learning and re-doing should not apply.* Ability to use metrics to make real-time decisions and develop digital strategies* Possess excellent communication skills including being comfortable and adept with leading meetings and talking with external vendors.* An independent spirit that can make decisions quickly and can handle several tasks at once.* Minimum Bachelor’s degree preferred.* Ability to work off hours when needed.recblid xr4ov9x4jd0h1zptb22gc69lyqk7bp